The roads I take...

When reading those recent posts about better riding on the "Firefox" brand instead of "Mozilla" for telling what technology our apps share in return to the IMHO great "Powered by Mozilla" logo/initiative, I really start to wonder if the worlds we all are living in are really that different.

While Matthew tells us he 'must say "you know, the guys who make Firefox" about ten times a day', this interestingly happens very rarely to me. When I'm talking to people about what I'm doing, most haven't heard about SeaMonkey, but when I ask "do you know Mozilla then?" most people I talk to say "Oh, Mozilla Firefox!" - they clearly connect those two. Some even know the old Mozilla suite, esp. those that are a bit into web stuff.

And then, who are we targeting with a "Powered by Mozilla" logo on a website or product package? The normal user doesn't care about those fancy logos, they might just note "a lot of colored logos" on the package or website, only those that are at least a bit tech-savvy care about what those logos really tell. And I'm pretty sure those have at least noticed that it's "Mozilla Firefox" and know at least both brands.

Let's make sure that Firefox as well as our products does carry the "Powered by Mozilla" logo, and I'm pretty sure it works out well for those who really care about those logos. Only those who know that it's cool technology do actually care about this, and those should be pointed to the technology, not some random major app that is built with it.
Unless we're really living in different worlds - one can never know