Forum: Weblog comments

It would be interesting to have hard data on how well-known the Firefox and Mozilla brands are. It's easy to see how from the perspective of a Seamonkey developer, Mozilla might seem like a household name. Nonetheless, Firefox is by some accounts one of the world's top brands, and as Mitchell has gone to great lengths to point out, this kind of success is a huge accomplishment and should be recognized as such.

Most people in the techy world have heard of Mozilla, I'm sure, and perhaps that's why you come to the conclusion you do. In the wider world, I'd guess that Firefox is orders of magnitude better known. That said, once again hard data of some sort (i.e. a marketing firm doing a survey) would be really useful.

You would only notice those logos when you wanted to avail yourself of the services, for-example, your own page's little "powered-by" links to a website, and even the aluminum marketing-sticker on my home-made-PC-box has my motherboard-manufacturer's "Powered-by" logo complete-with the company-sales web-address printed on the bottom of the sticker, so you could avail yourself of the company's products if you were interested in obtaining a similar product or services.
It seems clear that the company's preferred web-site-address is the important-information.
For-example, I am looking at my PC's logo-sticker almost all-day, yet I could not tell you what the image on the logo is, but I could have a fair-stab at the web-address.
I think the "powered-by" logo's target-market are the users who want the services offered-by the supplier, and that therefore the brand-name is less-relevant than the cost and the quality of the service or product offered?
Does that make sense? Barry.